Apple can add two more trophies to their collection: both the iPhone 4 and iPad have been awarded, by the Society for Information Display, for the usage of IPS (In-Plane Switching) technology.

Thanks to the mobile IPS technology, the Apple iPhone retina display is capable of producing a wider range of viewing angles way superior to conventional mobile LCDs. On top of that the retina display features a host of technical achievements:

“customized LTPS TFT backplane with organic passivation and optimized pixel design; user-customizable, auto-adjustable brightness using ambient light sensing; advanced IPS compensation polarizer technology for high contrast (800:1) and color consistency regardless of viewing direction; 8-bit color depth; an ultra-thin, tiny-footprint driver IC; and patent-pending mechanical integration” commented Jim Dalrymple at The Loop.

The iPad display is also proving superior to its opponents.

“The iPad’s fully customized design leverages the existing amorphous silicon thin-film transistor (a-Si TFT) infrastructure in an innovative, ultra-thin product with the unique LCD and an innovative power-management system that achieves maximum power efficiency – 10 hours of battery life for WiFi web surfing and 9 hours for 3G web surfing”

Because of the superior viewing experience with the Apple displays, designers are capable of creating innovative apps that further enhance the viewing experience.

I can’t believe i still haven’t bought an iPad 2!!